Bet365 got a license for Bulgaria but deleted all the accounts
From 06 June 2016 one of the most famous bookmakers in the online gambling industry – Bet365 got a license to operate in Bulgaria. The fight was tough and they judged the government for monopoly and discrimination successfully. This is great and the good news is that they have opened the doors for new arbitrage bettors, but the bad news is that they have deleted all the previous accounts of the Bulgarian citizens. But why did they do that?
Well… there are few possible reasons that could explain their behavior. The first reason is because now you have to open new account and if you do it with the same ID from the same computer and IP you won’t be able to take advantage of one-time promotions available for new users, because you might have already used your promotion in your previous profile, no matter it was deleted by Bet365 team. This information is from live chat with a member of their support team.
The second reason which is considered as the main one is associated with the affiliates. If you are an affiliate of Bet365 and you have referrals from Bulgaria, well… you don’t have them anymore! All their accounts are deleted and you have lost all of your referrals that brings you money from commissions. The bad thing is that they won’t restore your affiliates and even if they do, these accounts won’t be active and won’t bring you any benefit.
This was a hard strike on the trust we had for that bookmaker. There are affiliates that have lost hundreds of referrals from Bulgaria. Now if their referrals open new accounts without using the affiliate link they won’t be tracked anymore. Shame on that …
This was really bad first move from Bet365 after getting the license and now when the trust is gone there will be consequences for sure. James Woods – Head of Performance Marketing appeal to contact him at firstname.lastname@example.org or +44(0) 7920 526 142 and will try to help you, but there aren’t any news for what he can do about it.
This information is with today’s date, so things could change. Feel free to comment if there are any news below.
Posted on: "09 June 2016", by "Iliyan Lishkov "
Last updated on: "02 February 2017"