Bet365 got a license for Bulgaria but deleted all the accounts


From 06 June 2016 one of the most famous bookmakers in the online gambling industry – Bet365 got a license to operate in Bulgaria. The fight was tough and they judged the government for monopoly and discrimination successfully. This is great and the good news is that they have opened the doors for new arbitrage bettors, but the bad news is that they have deleted all the previous accounts of the Bulgarian citizens. But why did they do that?

Well… there are few possible reasons that could explain their behavior. The first reason is because now you have to open new account and if you do it with the same ID from the same computer and IP you won’t be able to take advantage of one-time promotions available for new users, because you might have already used your promotion in your previous profile, no matter it was deleted by Bet365 team. This information is from live chat with a member of their support team.

The second reason which is considered as the main one is associated with the affiliates. If you are an affiliate of Bet365 and you have referrals from Bulgaria, well… you don’t have them anymore! All their accounts are deleted and you have lost all of your referrals that brings you money from commissions. The bad thing is that they won’t restore your affiliates and even if they do, these accounts won’t be active and won’t bring you any benefit.

Bet365 License Bulgaria Delete Accounts

This was a hard strike on the trust we had for that bookmaker. There are affiliates that have lost hundreds of referrals from Bulgaria. Now if their referrals open new accounts without using the affiliate link they won’t be tracked anymore. Shame on that …

This was really bad first move from Bet365 after getting the license and now when the trust is gone there will be consequences for sure. James Woods – Head of Performance Marketing appeal to contact him at james.woods@bet365.com or +44(0) 7920 526 142 and will try to help you, but there aren’t any news for what he can do about it.

This information is with today’s date, so things could change. Feel free to comment if there are any news below.


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Last updated on: "27 September 2016"

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8 responses on "Bet365 got a license for Bulgaria but deleted all the accounts"

  1. This was really unexpected. I also had a friend who had affiliates from Bulgaria and now they are gone. This is not right and hope Bet365 will do something about it…

  2. Lol, I would be very angry if this happens to me. At least now Bulgarians can easily place surebets when Bet365 have license there so cheers!

  3. I tried to make a conversation with them on the live chat about the old account. I asked them if I will be able to use the promotions with my new account and they didn’t want to give me an answer..

  4. It is really pity for the affiliates. More than 10 years all the websites were “green” because of their banners and now when they are the global leader they spit on the affiliates because they don’t need them anymore…

  5. BET 365 DELETED ALL BULGARIAN ACCOUNTS WITHOUT EVEN INFORMING IT WILL DO SO. I HAD BETS IN PLAY & MONEY IN MY ACCOUNT NOW EVERYTHING IS DELETED & WHICH IS WORST NO CUSTOMER SERVICE ! ! ! NO BODY ANSWERING LIVE CHAT OR CALLS FROM ME SINCE THEY DELETED US ! ! ! I’M SWITCHING TO BETFAIR., AS NO BODY OUT OF BET 365 IS NOT EXPLAINING WHERE ARE MY MONEY & WHAT HAPPENED WITH MY BETS IN PLAY.

  6. In Romania the government obligated Bet365 to share the information from the accounts of its Romanian members. This way if you are an Romanian citizen and you bet in Bet365 and win, if you don’t pay your taxes of your incomes the government will judge you. This was one of the conditions to get the license. Maybe in Bulgaria is the same – maybe the government obligated Bet365 to delete all the accounts but the reason is not clear yet. Maybe will do the same.. hopefully not!

  7. Very, very unprofessional article Iliyane. You can find online how much bet365 turnover and profit was for the last few years and then compare it to yours commission. Then probably you will realise that they didn’t mean to screw you, as they haven’t done this with no one I know. Guys just want to operate legally and there are requirements that have to be met.
    I relly don’t know how you have gained new refferals as they haven’t accepted new customers for the last 2 yeras I believe. And I don’ t think they haven’t paid you for existing ones.
    If you are a real affiliate I wonder how you haven’t heard from abovementioned person and what is it all about.

    • I am not saying that they didn’t pay the commissions. Actually they have paid the commissions to all affiliates and the winnings of all customers which accouts were deleted. I am just saying that the affiliates have lost all their Bulgarian referrals. Sorry if it sounds unprofessional to you, but this is the truth.

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